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NHS Review - August 2002
A monthly review of activities in the NHS
for Regional Managers & Sales Teams .


By Alan Jones
of ajc healthcare

Concise, up-to-date and relevant analysis of the
NHS changes that are likely to have an impact on your business.

NHS

Call for DoH inquiry into the appointment of non-medics as PCT DPH's
Last month we reported on the growing number of non-medics being appointed as PCT DPHs. At the recent BMA conference, there was a call on the DoH to undertake an inquiry into the appointment of individuals without 'formal' public health qualifications. This area was also picked up by the HSJ (11/7/02 p.18) in an inflammatory article, which got quite a postbag! The view of the author was that for 'drains doctors' the party is over and that it does not take a medic to do the number crunching required - but we should never forget our debt to them in steering us out of the Victorian sewers. Note that Barnet PCT has recently advertised for a Specialist in Public Health Medicine to help develop the public health role of pharmacists.

This year's star-ratings for Acute Trusts have been published
In all 166 Trusts were evaluated with 46 3*, 78 2*, 35 1* and 8 no stars. Last year there were 35 3*, 103 2*, 23 1* and 12 no stars. So overall, against higher benchmarks, the proportion of three-star Trusts has risen from 20% to 28% and the figure for no-star trusts has fallen from 7% to 5%. But the number of two-star Trusts has fallen from 60% to 46% and the one star's have risen from 13% to 21%. For the first time Ambulance Trusts, Mental Health Trusts and Specialist Trusts were rated. Only 4 of the 80 Mental Health Trusts secured a three-star rating. Full details are in the HSJ (25/7/02 pps. 6-9). The response by the NHS to the star ratings was a bit like Big Brother. Everyone thought it was bad - but for different reasons. Local sales teams do need to know this list and where their own hospitals rank. Local politics could be very relevant to local business planning.

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NICE

HSC inquiry - first independent evaluation of the Institute's work
Published at the end of last month, the HSC Inquiry report on NICE makes fascinating reading. This is the first independent evaluation of the Institute's work and there's some good news and there is some bad news for just about everybody - government, NICE and the Industry. MPs generally praised the work done by NICE, acknowledging that many of the difficulties it faced were outside its direct control and that the creation of an organisation to end postcode prescribing was a 'brave move'. However, the report calls on the government to address concerns about the focus, organisation and implementation of NICE guidance, including a shift away from isolated technology appraisals towards broader guidance - this pertaining to guidance related to classes (or relevant groups) of drugs or the treatment of particular conditions. The report's 32 recommendations reflect many of the criticisms made by clinician witnesses during the Inquiry. Please see www.parliament.uk/commons/selcom/hlthhome.htm. The Department of Health is expected to respond to the committee's recommendations in the next three months.

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ABPI welcomes HSC recommendation of NICE focus on clinical guidelines
The ABPI has welcomed the HSC's recommendation that the government should shift the emphasis of NICE's work from technology appraisals to clinical guidelines (long called for by the industry). The ABPI said that as medicines made up only a small part of the NHS bill (13%), NICE's resources would be wasted by appraising individual products when greater impact could be made by addressing the overall treatment for a specific condition. "The NHS would be better served if the focus of NICE's appraisals was redirected to interventions that are thought to be 'ineffective or out of date' rather than those where there is a simple lack of certainty as to the extent of their benefit because they are new", said the ABPI.

Primary Care

PCT star ratings for 2002 delayed
Although this year's star ratings for Acute Trusts have been published, the publication of PCT star ratings for 2002 seems to have stalled with no final verdict for PCTs now expected until next year. PCTs have in fact been assessed against a range of 21 indicators and the ratings would have covered all PCTs in existence on March 2002 - so only 164 of the 302 PCTs would have been rated.

The indicators used fall into 3 groups:

  1. Improving health Contains seven indicators which look at deaths from circulatory diseases, people who have quit smoking for four weeks, folk vaccinated against flu and some sexual health measures.
  2. Access to quality services Includes inpatient and outpatient waits.
  3. Service provision This looks at issues such as satisfaction with GPs, emergency admissions for chronic conditions and prescribing levels of generic drugs, antibacterial drugs and PPIs.

So this is all very relevant to companies, with both opportunities and threats.

The first four PCTs have been 'CHI-ed'
North Peterborough, Hillingdon, Fenland and Central Manchester are amongst the 'oldest' PCTs and yet CHI raised concerns about commissioning and management capacity. The clinical governance reviews also 'exposed' a very interesting issue. Four more PCT CHI reviews are expected this month in this first pilot stage. Feedback from the evaluation of these 8 will be used to refine the reviews which will be rolled out to all PCTs from October this year, with an expected further 12 reviews completed by April 2003. It might be worth local sales teams having a good look at these.

The British Medical Association is to push for a substantial increase in general practice funding
Including significant pay rises for GPs - after a ballot voted three-to-one in favour of continuing negotiations on the GP contract. Nearly two-thirds of GPs voted on whether the new contract was an acceptable basis on which to continue negotiations, with 75.8 per cent in favour and 24.2 per cent against. The BMA point out that over 80% of patient contacts with the NHS are in general practice whereas only 20% of NHS spending is in GP-land. Also hospital funding has risen by 60% in the past decade whilst the equivalent figure for general practice is probably nearer 20%. And, there is one nurse for every 2.3 GPs and 4 nurses for every hospital doctor (121 for every consultant) whereas one in three doctors is a GP and one in 20 nurses works in general practice. Get the picture?

Nurses as new customers
For over 50 years, UK companies have focused most of their marketing efforts at the prescribing physician. With up to 10,000 independent nurse prescribers by 2004 and more supplementary nurse and pharmacist prescribers shortly to swell the ranks on non-medic prescribers, companies will need to develop new strategies towards nurses (and pharmacists!). At least they should carefully examine some of the NHS developments concerning nurses. For instance, the Chief Nursing Officer (CNO), Sarah Mullally, hosted a major conference last month for PCT lead nurses. Some of the issues explored were areas like the role of nurse leads and the PCT Professional Executive Committee (PEC) and professional development for lead nurses (some nurse are already PEC Chairs). There must be significant opportunities here. John Hutton, Minister for Health, made a major speech and talked about developing the leadership role of nurses in primary care as well as how to continue to expand the roles and responsibilities of nurses in delivering primary healthcare services There is also a special CNO Bulletin in July on this. Please see www.doh.gov.uk/cno/pctbulletinspecialjuly02.htm. I note from the HSJ that SW Peninsula StHA and Teignbridge PCT are making a joint appointment for a Director of Nursing/Director of Clinical Governance & Quality. This is an interestingly development. So do please think right now about developing new customer commercial strategies to deal with the increasing influential role of nurses as they continue to extend their roles and influence.

Breaking the Mould: Nurses working in PMS Pilots
Nurses running groundbreaking alternatives to GP practices face a raft of financial, legal and political problems in their work, according to a report from Birmingham University's Health Service Management Centre, commissioned by the government. This report suggests that there is serious resistance in general practice to nurses taking a greater role, despite what the BMA says. Surprisingly one of the biggest problems was that other nurses, particularly nurse managers, were often hostile to nurses working as independent practitioners. This also seems to apply too nurse prescribing/prescribers. Again, big opportunities here to help nurses overcome such obstacles.

A focus on General Practice in England
A national nursing strategy for general practice is vital to meet the government's primary care targets on quality and access, according to the Audit Commission's - 'A focus on General Practice in England'. This also suggests improving the 'use' of community pharmacists. "Some areas are spending six times as much as others on drugs that are known to be less effective", the report warns. It finds considerable variation too in the quality of care and in prescribing. Most areas are now meeting the national standard of 72% of items to be prescribed generically but a few practices in some areas are reaching less than 40%. See www.audit-commission.gov.uk/home.

About the author

Therapy specific - corporate newsletters, written by Alan Jones of AJC Healthcare, are used by Sales Teams throughout the UK Pharmaceutical Industry, as a source of crucial NHS intelligence.

To discuss how your team could benefit from regular up-to-date analysis of the NHS changes and issues that directly impact on your business, please contact Alan Jones of ajc healthcare (alan.jones28@virgin.net)

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